Virginie specialises in innovation commercialisation, strong of +25 years experience designing marketing strategies for technology corporates or upscaling SMEs and planning hundreds of international digital and mobile campaigns. An advanced practitioner of Key Account Marketing, she develops lasting partnerships for companies, accelerators and trade associations e.g. Horizon2020 SME Instrument as an SME business coach and the Future Water Association as a Board Director.
Building on her experience as Marketing Director in a growing SME, Virginie facilitates the organisation of your marketing function or improves its performance. Building stronger value propositions, optmising the customer experience or accompanying the adoption a marketing automation solution are usually on her agenda.
Clients to date include: Apple, Analog Devices, Arup, Corallia, East of England Development Agency, European Commission Horizon 2020 SME Instrument (EASME), Greek Federation of Enterprise (SEV), Hellenic Semiconductor Industry Association, Hybridstat, IBM, Infitheon, Infoset, Nokia, Nano4Chem, Nanometrisis, ProductMe, Progress Software, UCLES, Texas Instruments.
Sectors: water, engineering, electronics, software, SaaS, hardware, machine learning, AI, AR.
Digital solutions: Oracle Eloqua, Hubspot, Mailchimp, Basecamp, Linkedin Sales Navigator, agily app.